Eleven years ago, when we first put our precision ergonomics under a set of
sporty looking straps, the only rules we followed were dictated by our expert biomechanists.
We put their advice into practice, created our triple-density Microwobbleboard™ midsole,
and launched it in the first FitFlop™ sandal. Now you’ll find our magic midsoles in shoes, boots, clogs and sneakers too. (And we’re repeatedly told - by happy customers - that we make the most comfortable footwear in the world.)
Our focus is still on delivering the best in biomechanics, but now in a wider
variety of styles, so our customers can have that ‘happy FitFlop feeling’ any and every ‘wear’.
*The first FitFlop sandal - Walkstar™ 1 - was sold in 2007, after Marcia Kilgore (beauty industry entrepreneur and multi-tasking mum) collaborated with expert biomechanists, Dr David Cook and Darren James.