Fitflop History

BEING 11 YEARS OLD HAS ADVANTAGES

FUN

At FitFlop™ we believe that our ‘newness’ at shoemaking gives us the freedom to dream.

To see footwear with fresh eyes - and deliver equal parts fun, fearlessness and functionality.

EXPERT

Eleven years ago, when we first put our precision ergonomics under a set of

sporty looking straps, the only rules we followed were dictated by our expert biomechanists.

COMFORTABLE

We put their advice into practice, created our triple-density Microwobbleboard™ midsole,

and launched it in the first FitFlop™ sandal. Now you’ll find our magic midsoles in shoes, boots, clogs and sneakers too. (And we’re repeatedly told - by happy customers - that we make the most comfortable footwear in the world.)

HAPPY

Our focus is still on delivering the best in biomechanics, but now in a wider

variety of styles, so our customers can have that ‘happy FitFlop feeling’ any and every ‘wear’.

GREAT

Because at FitFlop, we believe that when your feet feel great,

you can DO anything.

 *The first FitFlop sandal - Walkstar™ 1 - was sold in 2007, after Marcia Kilgore (beauty industry entrepreneur and multi-tasking mum) collaborated with expert biomechanists, Dr David Cook and Darren James.

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BEING 11 YEARS OLD HAS ADVANTAGES

FUN

At FitFlop™ we believe that our ‘newness’ at shoemaking gives us the freedom to dream.

To see footwear with fresh eyes - and deliver equal parts fun, fearlessness and functionality.

EXPERT

Eleven years ago, when we first put our precision ergonomics under a set of

sporty looking straps, the only rules we followed were dictated by our expert biomechanists.

COMFORTABLE

We put their advice into practice, created our triple-density Microwobbleboard™ midsole,

and launched it in the first FitFlop™ sandal. Now you’ll find our magic midsoles in shoes, boots, clogs and sneakers too. (And we’re repeatedly told - by happy customers - that we make the most comfortable footwear in the world.)

HAPPY

Our focus is still on delivering the best in biomechanics, but now in a wider

variety of styles, so our customers can have that ‘happy FitFlop feeling’ any and every ‘wear’.

GREAT

Because at FitFlop, we believe that when your feet feel great,

you can DO anything.

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